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Privacy Policy

PRIVACY POLICY
Last updated December 14, 2024
This Privacy Notice for CASTELLO FOODS TRADING L.LC (doing business as CASTELLO) (“we,”
“us,” or “our”), describes how and why we might access, collect, store, use, and/or share
(“process”) your personal information when you use our services (“Services”), including when you:
■ Visit our website at https://mecado.ae, or any website of ours that links to this Privacy Notice
■ Use Dry Fruits and Nuts. Mecado is a premium brand offering high-quality, nitrogen-flushed
Dry Fruits and Nuts. Our products are made with a commitment to freshness and purity to
ensure a natural and healthy snacking experience.
■ Engage with us in other related ways, including any sales, marketing, or events
Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights
and choices. We are responsible for making decisions about how your personal information is
processed. If you do not agree with our policies and practices, please do not use our Services. If you
still have any questions or concerns, please contact us at mecado.ae@gmail.com.

SUMMARY OF KEY POINTS

This summary provides key points from our Privacy Notice, but you can find out more details

about any of these topics by clicking the link following each key point or by using our table of

contents below to find the section you are looking for.

What personal information do we process? When you visit, use, or navigate our Services, we

may process personal information depending on how you interact with us and the Services, the

choices you make, and the products and features you use. Learn more about personal information

you disclose to us.

Do we process any sensitive personal information? Some of the information may be considered

“special” or “sensitive” in certain jurisdictions, for example your racial or ethnic origins, sexual

orientation, and religious beliefs. We do not process sensitive personal information.

Do we collect any information from third parties? We do not collect any information from third

parties.

How do we process your information? We process your information to provide, improve, and

administer our Services, communicate with you, for security and fraud prevention, and to comply

with law. We may also process your information for other purposes with your consent. We process

your information only when we have a valid legal reason to do so. Learn more about how we

process your information.

In what situations and with which parties do we share personal information? We may share

information in specific situations and with specific third parties. Learn more about when and with

whom we share your personal information.

How do we keep your information safe? We have adequate organizational and technical

processes and procedures in place to protect your personal information. However, no electronic

transmission over the internet or information storage technology can be guaranteed to be 100%

secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third

parties will not be able to defeat our security and improperly collect, access, steal, or modify your

information. Learn more about how we keep your information safe.

What are your rights? Depending on where you are located geographically, the applicable privacy

law may mean you have certain rights regarding your personal information. Learn more about your

privacy rights.

How do you exercise your rights? The easiest way to exercise your rights is by submitting a data

subject access request, or by contacting us. We will consider and act upon any request in

accordance with applicable data protection laws.

Want to learn more about what we do with any information we collect? Review the Privacy Notice in

full

TABLE OF CONTENTS

  1. WHAT INFORMATION DO WE COLLECT?2. HOW DO WE PROCESS YOUR INFORMATION?
  2. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
  3. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
  4. HOW LONG DO WE KEEP YOUR INFORMATION?
  5. HOW DO WE KEEP YOUR INFORMATION SAFE?
  6. WHAT ARE YOUR PRIVACY RIGHTS?
  7. CONTROLS FOR DO-NOT-TRACK FEATURES
  8. DO WE MAKE UPDATES TO THIS NOTICE?
  9. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
  10. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

1.WHAT INFORMATION DO WE COLLECT?

Personal information you disclose to us

In Short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide to us when you register on the Services,

express an interest in obtaining information about us or our products and Services, when you

participate in activities on the Services, or otherwise when you contact us.

Personal Information Provided by You. The personal information that we collect depends on the

context of your interactions with us and the Services, the choices you make, and the products and

features you use. The personal information we collect may include the following:

■ names

■ phone numbers

■ email addresses

■ usernames

■ passwords

■ contact preferences

■ contact or authentication data

■ billing addresses

■ debit/credit card numbersSensitive Information. We do not process sensitive information.

Payment Data. We may collect data necessary to process your payment if you choose to make

purchases, such as your payment instrument number, and the security code associated with your

payment instrument. All payment data is handled and stored by Stripe. You may find their privacy

notice link(s) here: https://stripe.com/ae/privacy.

All personal information that you provide to us must be true, complete, and accurate, and you must

notify us of any changes to such personal information.

Information automatically collected

In Short: Some information — such as your Internet Protocol (IP) address and/or browser and

device characteristics — is collected automatically when you visit our Services.

We automatically collect certain information when you visit, use, or navigate the Services. This

information does not reveal your specific identity (like your name or contact information) but may

include device and usage information, such as your IP address, browser and device characteristics,

operating system, language preferences, referring URLs, device name, country, location, information

about how and when you use our Services, and other technical information. This information is

primarily needed to maintain the security and operation of our Services, and for our internal analytics

and reporting purposes.

Like many businesses, we also collect information through cookies and similar technologies.

The information we collect includes:

Location Data. We collect location data such as information about your device’s location,

which can be either precise or imprecise. How much information we collect depends on the

type and settings of the device you use to access the Services. For example, we may use

GPS and other technologies to collect geolocation data that tells us your current location

(based on your IP address). You can opt out of allowing us to collect this information either

by refusing access to the information or by disabling your Location setting on your device.

However, if you choose to opt out, you may not be able to use certain aspects of the

Services.

2. HOW DO WE PROCESS YOUR INFORMATION?

In Short: We process your information to provide, improve, and administer our Services,

communicate with you, for security and fraud prevention, and to comply with law. We may also

process your information for other purposes with your consent.

We process your personal information for a variety of reasons, depending on how you

interact with our Services, including:

To facilitate account creation and authentication and otherwise manage user

accounts. We may process your information so you can create and log in to your account,

as well as keep your account in working order.

To deliver and facilitate delivery of services to the user. We may process your

information to provide you with the requested service.

To respond to user inquiries/offer support to users. We may process your information to

respond to your inquiries and solve any potential issues you might have with the requested

service.

To fulfill and manage your orders. We may process your information to fulfill and manage

your orders, payments, returns, and exchanges made through the Services.

3.WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL

INFORMATION?

In Short: We may share information in specific situations described in this section and/or with the

following third parties.

Vendors, Consultants, and Other Third-Party Service Providers. We may share your data with

third-party vendors, service providers, contractors, or agents (“third parties“) who perform services

for us or on our behalf and require access to such information to do that work.

The third parties we may share personal information with are as follows:

Invoice and BillingStripe

User Account Registration and Authentication

Google Sign-In

Web and Mobile Analytics

Google Analytics

Website Hosting

WordPress.com

We also may need to share your personal information in the following situations:

Business Transfers. We may share or transfer your information in connection with, or

during negotiations of, any merger, sale of company assets, financing, or acquisition of all or

a portion of our business to another company.

When we use Google Maps Platform APIs. We may share your information with certain

Google Maps Platform APIs (e.g., Google Maps API, Places API). Google Maps uses GPS,

Wi-Fi, and cell towers to estimate your location. GPS is accurate to about 20 meters, while

Wi-Fi and cell towers help improve accuracy when GPS signals are weak, like indoors. This

data helps Google Maps provide directions, but it is not always perfectly precise.

4.DO WE USE COOKIES AND OTHER TRACKING

TECHNOLOGIES?

In Short: We may use cookies and other tracking technologies to collect and store your information.

We may use cookies and similar tracking technologies (like web beacons and pixels) to gather

information when you interact with our Services. Some online tracking technologies help us maintain

the security of our Services and your account, prevent crashes, fix bugs, save your preferences, and

assist with basic site functions.We also permit third parties and service providers to use online tracking technologies on our

Services for analytics and advertising, including to help manage and display advertisements, to tailor

advertisements to your interests, or to send abandoned shopping cart reminders (depending on your

communication preferences). The third parties and service providers use their technology to provide

advertising about products and services tailored to your interests which may appear either on our

Services or on other websites.

Specific information about how we use such technologies and how you can refuse certain cookies is

set out in our Cookie Notice.

Google Analytics

We may share your information with Google Analytics to track and analyze the use of the Services.

The Google Analytics Advertising Features that we may use include: Google Analytics

Demographics and Interests Reporting, Google Display Network Impressions Reporting and

Remarketing with Google Analytics. To opt out of being tracked by Google Analytics across the

Services, visit https://tools.google.com/dlpage/gaoptout. You can opt out of Google Analytics

Advertising Features through Ads Settings and Ad Settings for mobile apps. Other opt out means

include http://optout.networkadvertising.org/ and http://www.networkadvertising.org/mobile-choice.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms

page.

5.HOW LONG DO WE KEEP YOUR INFORMATION?

In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this

Privacy Notice unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in

this Privacy Notice, unless a longer retention period is required or permitted by law (such as tax,

accounting, or other legal requirements). No purpose in this notice will require us keeping your

personal information for longer than the period of time in which users have an account with us.

When we have no ongoing legitimate business need to process your personal information, we will

either delete or anonymize such information, or, if this is not possible (for example, because yourpersonal information has been stored in backup archives), then we will securely store your personal

information and isolate it from any further processing until deletion is possible.

6.HOW DO WE KEEP YOUR INFORMATION SAFE?

In Short: We aim to protect your personal information through a system of organizational and

technical security measures.

We have implemented appropriate and reasonable technical and organizational security measures

designed to protect the security of any personal information we process. However, despite our

safeguards and efforts to secure your information, no electronic transmission over the Internet or

information storage technology can be guaranteed to be 100% secure, so we cannot promise or

guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat

our security and improperly collect, access, steal, or modify your information. Although we will do our

best to protect your personal information, transmission of personal information to and from our

Services is at your own risk. You should only access the Services within a secure environment.

7.WHAT ARE YOUR PRIVACY RIGHTS?

In Short: You may review, change, or terminate your account at any time, depending on your

country, province, or state of residence.

Withdrawing your consent: If we are relying on your consent to process your personal information,

which may be express and/or implied consent depending on the applicable law, you have the right to

withdraw your consent at any time. You can withdraw your consent at any time by contacting us by

using the contact details provided in the section “HOW CAN YOU CONTACT US ABOUT THIS

NOTICE?” below.

However, please note that this will not affect the lawfulness of the processing before its withdrawal

nor, when applicable law allows, will it affect the processing of your personal information conducted

in reliance on lawful processing grounds other than consent.

Account InformationIf you would at any time like to review or change the information in your account or

terminate your account, you can:

■ Log in to your account settings and update your user account.

Upon your request to terminate your account, we will deactivate or delete your account and

information from our active databases. However, we may retain some information in our files to

prevent fraud, troubleshoot problems, assist with any investigations, enforce our legal terms and/or

comply with applicable legal requirements.

Cookies and similar technologies: Most Web browsers are set to accept cookies by default. If you

prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you

choose to remove cookies or reject cookies, this could affect certain features or services of our

Services.

If you have questions or comments about your privacy rights, you may email us at

mecado.ae@gmail.com.

8.CONTROLS FOR DO-NOT-TRACK FEATURES

Most web browsers and some mobile operating systems and mobile applications include a

Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to

have data about your online browsing activities monitored and collected. At this stage, no uniform

technology standard for recognizing and implementing DNT signals has been finalized. As such, we

do not currently respond to DNT browser signals or any other mechanism that automatically

communicates your choice not to be tracked online. If a standard for online tracking is adopted that

we must follow in the future, we will inform you about that practice in a revised version of this Privacy

Notice.

9.DO WE MAKE UPDATES TO THIS NOTICE?

In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this Privacy Notice from time to time. The updated version will be indicated by an

updated “Revised” date at the top of this Privacy Notice. If we make material changes to this PrivacyNotice, we may notify you either by prominently posting a notice of such changes or by directly

sending you a notification. We encourage you to review this Privacy Notice frequently to be informed

of how we are protecting your information.

10.HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have questions or comments about this notice, you may email us at mecado.ae@gmail.com or

contact us by post at:

CASTELLO FOODS TRADING L.LC

Amr Ibn El Aas St – Ajman Industrial 2 – Ajman

Ajman, Ajman

United Arab Emirates

11.HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE

COLLECT FROM YOU?

Based on the applicable laws of your country, you may have the right to request access to the

personal information we collect from you, details about how we have processed it, correct

inaccuracies, or delete your personal information. You may also have the right to withdraw your

consent to our processing of your personal information. These rights may be limited in some

circumstances by applicable law. To request to review, update, or delete your personal information,

please fill out and submit a data subject access request.